David De Las Morenas is a Boston-based personal trainer, certified strength coach, and bestselling author. His journey into the world of self-improvement began his final year of college. He was scrawny and insecure. So he turned to lifting weights, hoping that it might bolster his self-esteem and improve his life.
He quickly became obsessed with the gym and proceeded to pack on over 40 pounds of muscle during the next 2 years. More important was the discipline he developed in the process, which he slowly began to apply to other areas of his life.
Before long, he decided to quit his 9-5 job as a software engineer and focus on doing what he loves most: lifting weights and building his own business. He started working as a personal trainer and built this website so that he could spread his message to as many men as possible…the rest, as they say, is history.
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