Sometimes you just need someone to give it to you straight – to get you off your butt

Gary Vee is a no-nonsense entrepreneur and success coach, and he doesn’t mince words. He is a hugely successful businessman himself, so anything he might be willing to share about how he got there is automatically valuable. His “Hustle is the Most Important Word – Ever” audio course is short, sweet and to-the-point. But it still contains about as much useful information as do courses that take weeks to wade through.

The secret to Vee’s skillful delivery is to use brief examples to tell a story. That tale becomes a parable, though, as Vee makes his point forcefully in the end. Each one of these bits comes in a condensed section of the course. You can zip through the whole thing in just minutes if you like, though it would be wise for you to go back and listen to it all again later. There will inevitably be some larger issues you missed as you were focusing on the story itself.

Vee has made his name in life-coaching circles preaching his keys to success, and chief among them is the hustle. His mantra is to outwork the other guy. For example, he tells a story about going to a garage sale, not as a younger man but now, as a wealthy man. He says that he was accosted afterward by people suggesting that it was a publicity stunt. It wasn’t. The point he made at the end was that, while his critics and his competitors were sleeping in on a Saturday, Vee was up early sifting through trash.

Now, not everyone wants to get up early and search through junk for a gem, but the point about doing whatever it takes is well-taken. Vee makes his points without seemingly any logic, but after he makes them, you begin to understand. He’s like the Jedi master of entrepreneurship. I’m still processing the information from this audio course, but I’m now a firm believer in the concept of never ceasing to hustle.

Listen to Gary Vee – Hustle is the Most Important Word Ever and more self-improvement audio programs on Audiojoy — download free on iOS or Android.

 

Content Review by Orla Peck